The largest source of failure among MLMers can be traced directly to the inability to generate leads for themselves. In fact, 98 percent of failure can be traced to these causes.
It is possible to spend a fortune going to meetings in hotels as well as expensive seminars, but without a process for generating leads, marketers will never be able to survive in the harsh world of MLM
Implementing a system that allows countless new leads in MLM allows marketers to move beyond just friends and family but also means that you are not wasting money buying cold leads for companies that generate leads. Remember, you probably are not the first person to buy the
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Source: http://www.thmg.com/mlm-leads/mlm-leads-two-ways-to-build-your-online-empire/
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